Paint palettes are always a hot topic in real estate circles, but often people are discussing trendy interior designs and forget about the color of the façade, which is a very important factor in the buying and selling process.
While reading the Wall Street Journal this month, I came across an article that highlighted this issue and provided some helpful information, along with a strong warning:
When it comes to selling, the role of color becomes elevated from a personal design choice to a tool that can impact the marketability of a home. The right shade of exterior color can hasten the sale. The wrong shade could kill it.