Temperatures are getting chilly, but the holiday housing market is hot to trot. All across the country, and especially in Dallas’ strong buyer’s market, experts are advising sellers to list their houses immediately or continue to keep them active – even during the holiday hullabaloo.

Though there may be a strong temptation to take a break and reenter the market come January, the points below present an especially strong case why sellers should persevere.

Reason No. 1: Holiday homebuyers are serious.

Everyone’s calendars are crammed with festivities, so December home-shoppers aren’t lollygagging around – they’re ready to buy. Sellers who leave the market may miss out on earnest prospects moving because of a job change or transfer, as well as those who have already sold their own homes; sellers who stay will have a bit of an edge for about six weeks straight.

Reason No. 2: The home selling climate leading into the holiday season is already strong.

“Indications are that now is good time to sell, in particular because it’s such a good time to buy,” comments Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty. “Interest rates are low, historically low in fact, and there’s not a heavy supply of inventory. So we know there are well-qualified buyers out there who are ready to act.” Many agents within our Briggs Freeman Sotheby’s office, including me (!), are reporting that some potential buyers who wait even for a weekend find that their desired homes have been sold by Monday morning.

Reason No. 3: Home sellers face less competition during the holidays.

Faced with the inconvenience of showcasing their homes during this busy season, approximately 20 percent of sellers remove themselves from the market. Naturally, having fewer rivals gives the remaining sellers a strong advantage, especially since they’re dealing with such serious buyers.

Reason No. 4: Your agent should work as hard for you during the holidays as the rest of the year.

Quality Realtors know that while most people take breaks from their jobs, the housing market simply doesn’t take a holiday. I’m just as driven to help a client sell a property during the holidays as any other time of the year!

Reason No. 5: Your home should present well during the holidays.

Homes decked out with Christmas trees, centerpieces, alluring aromas and more will offer a unique emotional appeal that gives potential buyers an irresistible first impression. For some sellers, curb appeal and interior decorating will be warmer and more intriguing than any other time of the year.

Reason No. 6: Some buyers are easier to bring to terms during the holidays.

A spirit of generosity in the air coupled with buyers’ sense of urgency may lead to more compromises than usual. It may sound strange to “take advantage” of the holiday magic, but the joy of the season has the potential to yield significant benefits for sellers.

Reason No. 7: Interruptions to your holiday plans can be kept to a minimum.

December buyers tend to be more understanding of minor postponements due to holiday parties or visiting relatives. I find, out of respect, most buyers don’t request a home viewing on Christmas or New Year’s.

Reason No. 8: Keeping (or putting) your home on the market in December could help you capture that great out-of-town buyer who will start a new job after the first of the year.

Oftentimes transferring employees are given three days to find a new home in a new town, so sellers are wise to market to these somewhat desperate “three-day wonders” who typically need to make quick decisions.

Reason No. 9: Staying the course during the holidays could save you money by shortening your selling time.

Extra months on the market means more mortgage payments and utility/maintenance fees, so a speedy holiday sale inevitably helps sellers by reducing these carrying costs.

Reason No. 10: The reward for stick-to-itiveness could be the chance to move on with your plans — including the purchase of your own new home.

Every situation is different, and if a seller prefers to sell their existing home prior to purchasing their next home, then selling during December frees up their funds to be ready for the new homes listed after the New Year has arrived.

Sellers who would like to take advantage of marketing their home during the holidays may contact me at pbrannon@briggsfreeman.com or by calling my direct line, (972) 381-6145.

In Conclusion…

At this joyous time of year, I wish you abundance, happiness, and peace in a new year filled with hope.  It has been an honor and my pleasure to have worked with many of you who receive my e-newsletter. Happy, happy holidays!